Fear the Fish
Published on: 2017-03-08 09:44:18
The Virginia Wesleyan College Marlins are a perennial power in NCAA DIII women’s soccer. Over the last 17 seasons under the leadership of Jeff Bowers, the program has been winning at .756 clip with multiple post-season appearances in the Old Dominion Athletic Conference championships and the national tournament.
Despite their unique success on the field, the Marlins are like all small college teams in once sense: finances are always tight. Needing to raise money to supplement the team’s annual operating budget just comes with the territory these days.
When Women’s Assistant Soccer Coach Sam Kirschenbaum arrived on campus last summer, one of the first things he did was mention to Coach Bowers that he had an intriguing fundraising solution for the team to try out: Reaching Our Goal.
Sam was speaking from experience. At his previous post at Marist College in upstate NY, he managed a Reaching Our Goal campaign that netted the Foxes soccer team over $5,000 without having to sell anything or ask the players to sacrifice any time.
In early February, the Marlins launched their 2017 Reaching Our Goal campaign. The athletes signed in to the campaign and added emails of adults who know and care about them as well as shared the campaign on Facebook and Twitter. The entire process took half an hour and then ROG’s messaging engine kicked in.
It’s now about about 30 days later and the team has accumulated over $8,000 in contributions! That includes a chunk from VWC Soccer alums who Coach Bowers reached out to via ROG’s “Coach Campaign” tool which works like "a campaign within a campaign.” In soccer and fundraising, Fear the Fish!