News Article

CROWDFUNDING HAS ARRIVED FOR TEAMS

Published on: 2016-01-13 15:18:25

No one gets into sports at any level — college, high school, club or travel — so they can spend time raising money. It’s all about the game, the competition, the experience and the camaraderie.

Yet, fundraising is something almost every team has to engage in.  Teams need money to go to that extra tournament, get those new uniforms, afford the next-gen training equipment, etc. Budgets for teams are not going up every year, yet the cost of everything associated with running a team is.

The gap between available resources and needed resources must be filled by one form of raising money or another. The good news is that just like your baseball team isn’t swinging wood bats any more and your football team is no longer lining up in the Wing T, fundraising has advanced way beyond the days of going door to door selling cookie dough or shaking cans for coins in front of Walmart.

No one gets into sports at any level — college, high school, club or travel — so they can spend time raising money. It’s all about the game, the competition, the experience and the camaraderie.

Yet, fundraising is something almost every team has to engage in.  Teams need money to go to that extra tournament, get those new uniforms, afford the next-gen training equipment, etc. Budgets for teams are not going up every year, yet the cost of everything associated with running a team is.

The gap between available resources and needed resources must be filled by one form of raising money or another. The good news is that just like your baseball team isn’t swinging wood bats any more and your football team is no longer lining up in the Wing T, fundraising has advanced way beyond the days of going door to door selling cookie dough or shaking cans for coins in front of Walmart.

You may be laughing at those comparisons, yet thousands of teams across the country use the most modern tactics on the field or court while raising money like it's 1975!

What’s replaced selling as the best and most efficient way to generate meaningful amounts of money for teams - meaningful means thousands of dollars, not hundreds - is “crowdfunding”. That's simply the use of social media and email to generate contributions to your team, instead of selling products or services door to door.

Yes, the crowdfunding phenomenon is helping aspiring entrepreneurs fund start ups, filmmakers produce new movies, bands rent more studio time and inventors see their ideas turn into real life products. But, crowdfunding has evolved to the point that sports teams can quickly and easily use the exact same tool, too.

Think about it. An adult who knows and cares about an individual on your team is far more likely to contribute money to your program - no matter where they live - than someone who happens to share just a zip code with you, right? We know this to be true because over 75% of the contributors to the campaigns we run for our team clients are from a different community.

Plus, these donors are giving on average to the team $56, which is two to three times what a neighbor is asked to spend on frozen pizza, a discount card or candles.

Using social media and/or email to spread the word about your team’s funding goal means almost everyone in the world is just a click away. That mean’s Aunt Mary in LA, Grandpa Bill in Florida, Mom’s oldest friend Diane in Ohio and Dad’s close colleague Bob in Dallas, are really “next door.” And, unlike your real neighbors, these people WANT to hear about what’s going on with your team-members and they actually WANT to help.

So, next time your team is on the hunt for a fundraising program that can be accomplished in minutes, without selling anything, and generates results that will really make an impact, jump online! There are many choices and nearly all are better than the old fashioned knock on the door!

Do you want to start a campaign?

contact us

  • support@reachingourgoal.org

  • Reaching Our Goal, LLC
    P.O. Box 444
    Goldens Bridge, NY 10526

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